PR – It’s Essential
PR Efforts Elevate Visibility
The Challenge
Office Pride Commercial Cleaning Services® needed to level up their PR efforts. They wanted to heighten their visibility, expand their reach and improve the content on their website. They knew that effective public relations could benefit all aspects of their business, bolstering their national marketing efforts, helping their franchisees and improving their franchise development efforts.
The Results
Approach & Insight
The pandemic had made thorough sanitation and frequent cleaning more important to businesses than ever. We had an opportunity to highlight that priority — along with Office Pride’s commitment to delivering the highest-quality commercial cleaning.
Strategy & Execution
We put our public relations team of experienced former journalists on the Office Pride beat. They wrote and placed articles in B2B publications that would reach both potential customers and potential franchisees. We highlighted Office Pride’s long track record, solid reputation and excellent rankings and awards from organizations like Entrepreneur and Franchise Business Review.”
PR for Franchise Opportunities
