1 Brand. 30 Websites.
How 30 Unique Websites Delivered Big Local Results
The Challenge
Mainstay Senior Living provides a full range of housing solutions for seniors: independent living, assisted living, skilled nursing and memory care. With a number of locations in several states, Mainstay needed a website for each one. Every site needed to perform well locally, reflect the featured property’s unique capabilities and also feel like part of the larger brand family.
Approach & Insight
Curious Jane had extensive knowledge about websites and was ready to help Mainstay achieve its goals. We knew how to optimize websites for speed, performance and searchability; we also knew how to design them for the optimal user experience and ADA compliance.
Strategy & Execution
Curious Jane designed and developed new websites for every Mainstay property using WordPress. We created site maps, collected and edited content and optimized the content for SEO. We set up Google Analytics, submitting the sitemap to search engines and setting up a Google search console for ongoing site assessment.
The Results
Curious Jane created more than 30 different websites, giving each Mainstay community its own appealing, intuitive site easily discoverable by search engines — and therefore, by families looking for the best home for their loved ones.
Serving One More Child
