A Little More
About Us
Curious isn’t just in our name, it’s in our DNA. Our culture is defined by our love of franchise marketing, the drive to uncover solutions and the connections we build with one another.
Work With Us
We’re Not Your
Average Janes
The truth is, Jane is in all of us. Jane is the spirit of curiosity and a commitment to excellence. She’s not a character or a mascot, but she’s a part of our culture and how we serve our clients in a big way. Our energy, passion and expertise can be felt through every email, every call and everything we do.
Our camaraderie is contagious. When you’re one of our clients, you’re one of us. And if there’s one thing our team cares about, it’s each other. Our people start every day with kindness, a smile — and maybe a dad joke or two. Spend any time with us, and you’ll see what we mean. We know the power of a big idea, but also the power of supporting your teammates — through thick and thin.
We believe stopping to laugh and smell the roses is just as important as our relentless dedication to the work. Trips to the unlimited candy bar at 3 p.m. are almost as important as the 2 p.m. status meeting. Because at the end of the day, marketing isn’t about being business-to-business or business-to-consumer. It’s human-to-human. And that kind mentality starts at home.
Meet the Leaders Making It Happen
A Name With a Purpose
“Curious” represents more than being eager and learning something new; it represents courage and persistence to keep pushing and making things better. And “Jane” is the name I chose that represents all of us. She’s strong, bold and incredibly capable. I thought the name would be fun and memorable, and our clients think so, too.
We’re Curious Jane . . . Nice to meet you.
Lora Kellogg
President & CEO
Our Process
It’s not just what you do, it’s how you do it. Great products come from great process, which is why we’ve spent years honing in on exactly what it takes to create wins for our clients. But we also know that to be great, you must always be in beta. Always changing, developing and improving to keep up with this crazy industry we know and love. It’s that kind of agile approach that keeps our clients in charge and the ever-changing market trends on our side.
First, we work relentlessly to uncover every opportunity. Our trademark curiosity is a powerful force with a purpose. We get to know your company inside and out and your competition backward and forward. We identify what makes your brand exceptional so we can ensure that the world knows it too.
Second, we develop fact-based strategy and strategy-based creative. Armed with understanding, insights and plenty of solid data, we expertly craft a strategic plan. Then we use our creative skills to bring that plan to life and make your brand distinctive, memorable and bold enough to break through.
Third, we gain internal support, external traction and ongoing momentum. This is where our expertise in the franchise universe becomes priceless. Franchise ecosystems are uniquely complex, and we know how to take all the right steps to achieve broad buy-in, cohesiveness and, ultimately, success.