OPPORTUNITIES

Position Purpose/Summary

The National Account Director will oversee and directly manage all projects related to priority accounts identified as “key” by the CSO and COO. This includes the execution of client projects, indirectly supervising Account Executives & Account Coordinators, maintaining the training & skill development for all team members. The Account Director proactively identifies opportunities to grow relationships with our clients by helping them solve their problems, and ensuring the agency is appropriately and profitably compensated for those solutions. The ability to be both persuasive and helpful is vital to success in this aspect of the role. As a National Account Director, this role is responsible for the effective management and delivery of large, complex projects, ensuring the best solutions are achieved in the most efficient, imaginable and profitable way. You must understand how to balance the flexibility required of the agency, alongside the strong organizational skills which our clients expect.

Reports to:  Director of Client Services

Duties + Responsibilities

Agency Leadership and Overall Support

• Foster a culture of collaboration and cross-functional teamwork, ensuring the account team works seamlessly with other departments.
• Lead and inspire all accounts team members to deliver great work for our clients. Set the vision and create the strategy for our work and develop solutions to drive results for our clients.
• Provide mentoring, knowledge sharing and coaching to help account team members grow their skills and competencies.
• Oversee financial aspects of accounts including, development of SOWs, forecasting of account revenues, contract compliance, and agency resource usage for all priority “key” accounts.
• Drive a culture of innovation and continuous improvement, encouraging the account team to push creative boundaries and explore new ideas.
• May be required to attend industry and client conferences throughout the year.

Process, Systems & Tools

• Leading processes for monitoring key performance metrics, preparing regular performance reports for clients, and conducting reviews to assess progress and outcomes.
• Leading processes for identifying and documenting potential risks or issues early on, developing mitigation strategies, and swiftly addressing any concerns to maintain client satisfaction.
• Partnering with project management team to ensure all deliverables meet quality standards and align with client expectations, conducting regular quality reviews and audits.

New Business

• Support the CEO & CSO with new business pitches.
• Support new business transition and on-boarding meetings with Director of Client Service
• Initiate and support opportunities to grow existing and potential business.
• Identify and pursue organic growth opportunities within existing client accounts, proactively presenting ideas and solutions that expand the scope of work.

Department Specific Support

• Serve as the primary leader and point of accountability for priority “key” client accounts, ensuring the delivery of exceptional work.
• Continuously monitor and analyze account performance, providing regular reports and insights to clients and internal stakeholders.
• Serve as an escalation point for client issues or concerns, working proactively to resolve challenges and maintain client satisfaction across all agency clients.
• Develop and maintain strong, trust-based relationships with senior-level clients, serving as a strategic partner and advisor.
• Monitor and manage all client initiatives to ensure delivery of high-quality services and outputs on budget and timeline.
• Demonstrate exceptional communication and presentation skills, effectively articulating complex ideas and strategies to both internal and external stakeholders.
• Proactively identify and address potential client concerns or challenges, taking a solutions-oriented approach to problem-solving.
• Stay current with industry trends, consumer insights, and emerging technologies, leveraging this knowledge to inform strategy and drive innovation.
• Drive Revenue: Manage at least $3M+ book of business, driving renewals and new business.
• Leverage your digital prowess and experience to shape solutions and drive results across channels including email, website, and paid media with a heavy emphasis on the digital strategy aspect of executing in these channels.
• Develop, nurture, and grow strong client relationships, assessing client needs and proposing appropriate marketing services.
• Partner closely with client teams including marketing, creative, operations, finance, analytics, product, technology, and senior management.
• Create, lead, and present the development of holistic strategy to clients via engaging storytelling.
• Develop and clearly articulate well-informed, clear points of view to confidently lead and guide our clients.
• Monitor and proactively report on best practices and overall market trends.

Supervises

• This individual will be responsible for 2-5 direct reports and be asked to implement best management perspective including weekly 1-1.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field; MBA or advanced degree preferred.
• 5+ years of agency experience serving in an account services capacity, work experience across MarTech, CRM, Digital, omni channel, creative, social and paid media with a heavy emphasis and interest in the digital strategy required to execute in these channels.
• Client Management, Excellent client-facing skills, with the ability to build and maintain strong relationships.
• Negotiation Skills, ability to negotiate effectively with clients, vendors, and team members
• Budget Management, experience in managing budgets and financial aspects of advertising campaigns.
• Exceptional leadership skills, with the ability to inspire, motivate other team members.
• Strong strategic thinking capabilities, with the ability to analyze complex business challenges and develop innovative solution.
• Excellent communication and presentation skills, with the ability to articulate ideas effectively to both internal and external audience.
• Proven ability to build and maintain strong client relationships, with a focus on partnership and long-term success.
• Passion for learning the client’s business, including company business goals, objectives, products, services, markets, brand positioning, competitive landscape, industry, distribution, etc.
• Strong presentation and analytical storytelling and overall presentation skills: You should be able to tell a story through your presentations.
• Ability to understand data and reporting and provide summaries and insights to the clients.
• Ability to anticipate, plan and prioritize to manage the workload effectively and efficiently.
• Strong interpersonal skills with the ability to diplomatically handle a fast-paced work environment.
• Strong attention to detail to ensure accuracy and quality in all deliverables.
• Desire to work in a fast-paced environment with a “can-do” attitude that inspires teams and clients.
• Leadership skills and the desire to mentor.
• Desire to always be learning and growing.
• Flexibility to adapt to changing client needs and market conditions.
• CFE Preferred

Soft Skills

To be successful in this role, you need to be a leader who:

• Truly cares about the agency
• Employees really like, trust and want to follow
• Has emotional intelligence in motivating & working with staff
• Stays calm under pressure
• Resolves conflict effectively & responds to co-workers with empathy
• Is self-aware, self-managed, displays social awareness and is relationship driven

Builds confidence and trust so others want to follow your lead.