“Don’t tell me you can’t get qualified leads through Facebook!”

Social media strategies for franchises Lead generation is key to growing brand reach and establishing communication with your target audience. Finding qualified leads does not have to be difficult. It’s about targeting the right people in the right place. Facebook is a great place to begin any lead generation campaign because of its large audience….

Proactive PR: Good News For Your Franchise

What are you doing to build better public relations for your brand? Although PR and marketing are often lumped into one department, they are very different types of communication. Marketing is laser-focused on sales, and PR is all about building relationships with your key audiences, often by engaging with the media. PR is most often…

Striking a Balance Between Traditional and Digital Media

Everyone knows that you need to advertise on digital platforms to reach key demographics in this day and age. However, traditional media is still a critical component of a marketing plan. As a matter of fact, it is more important than ever to spread your message on multiple platforms, including at least one traditional option…

How to Sell a Holistic Marketing Approach to Franchisees

There is plenty of advice available about which platforms are the best on which to spend a marketing budget: Google pay-per-click, radio, social media, etc. But truth be told, taking a holistic approach to marketing will serve both franchisors and franchisees the best. The key is in getting franchisees to see the big picture. Most…