Everyone knows that you need to advertise on digital platforms to reach key demographics in this day and age. However, traditional media is still a critical component of a marketing plan. As a matter of fact, it is more important than ever to spread your message on multiple platforms, including at least one traditional option…
There is plenty of advice available about which platforms are the best on which to spend a marketing budget: Google pay-per-click, radio, social media, etc. But truth be told, taking a holistic approach to marketing will serve both franchisors and franchisees the best. The key is in getting franchisees to see the big picture. Most…
Everybody in the marketing world is talking about Donald Miller’s bestseller, “Building a StoryBrand.” But how can you apply the StoryBrand® process to franchises? First, you need to understand the basic premise: Miller says if your messaging isn’t clear, customers will tune it out rather than try to decipher it. So, he relies on a…
Sometimes you have to pause and go back to the basics. It’s not unusual for websites to get cluttered as the years go by with content and page additions, messaging updates, etc. In addition, your brand and offerings often evolve, as do search engines’ algorithms for serving up your site. You need to make sure…