Our comprehensive program for Pearle Vision paid off across the board.

Approach & Insight

Our experience in persona development helped us to quickly identify the ideal Pearle Vision franchise owner and their online behaviors. A key insight: While the Pearle Vision brand is well known, the opportunity to own a franchise was not well-known. We knew targeting potential franchisees with brand awareness would not be enough. Our goal was to generate awareness of the franchise opportunity and interest in learning more about Pearle Vision ownership. Specifics about the opportunity included turnkey operation, low start-up costs and an efficient supply chain needed to be provided to potential candidates who were researching for more information. 

Strategy & Execution

We took a comprehensive approach to this project and strategically layered in a multitude of services to target more qualified leads and direct them to a newly designed  franchise development website. The refreshed site content and design aligned with what we knew about the persona, resulting in a more relevant user experience. We also created an extensive lead magnet to answer practical questions about the opportunity.