We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital campaigns for franchise marketing, particularly in how your target market relates...
There was a time when franchise development teams purposely held some of their cards close to the vest, withholding specific and valuable information until later in the sales process. With increasing competition, a plethora...
Curious Jane team members participated in last week’s Franchise Leadership and Development Conference and enjoyed the coming together of those of us in the franchise industry. There was a great deal of valuable information...
Every business seems to be on a quest to please Google and get better search rankings, and organic search traffic is the holy grail. Although some people waste time trying to hack the Google...
