One initiative within your overall franchise development plan likely includes a digital campaign to generate leads. Your lead magnet – the downloadable content, online quiz, audit, etc. that users provide their information in exchange...
Curious Jane values continuing education, so several members of our team attended the recent Digital Summit in Tampa. The conference is designed to provide thought leadership and practical solutions on topics like digital content,...
The world has gone digital. So should you continue to advertise on traditional media, such as radio, TV and billboards? The answer is an unqualified “yes.” The best, most efficient campaigns are executed on...
We work with franchises all day, every day. Check out three current reads that our team has used to sharpen our thoughts on strategy, innovation, creativity, leadership and more. Building a StoryBrand Donald Miller’s...
