Everybody in the marketing world is talking about Donald Miller’s bestseller, “Building a StoryBrand.” But how can you apply the StoryBrand® process to franchises? First, you need to understand the basic premise: Miller says...
Sometimes you have to pause and go back to the basics. It’s not unusual for websites to get cluttered as the years go by with content and page additions, messaging updates, etc. In addition,...
We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital campaigns for franchise marketing, particularly in how your target market relates...
There was a time when franchise development teams purposely held some of their cards close to the vest, withholding specific and valuable information until later in the sales process. With increasing competition, a plethora...
