The Importance of Personas in Franchise Marketing

We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital campaigns for franchise marketing, particularly in how your target market relates to the content presented and where and how it is delivered. Before you launch a franchise marketing campaign, develop your target…

When to Share Information: Why Sooner is Better When it Comes to Franchise Development

There was a time when franchise development teams purposely held some of their cards close to the vest, withholding specific and valuable information until later in the sales process. With increasing competition, a plethora of resources available across the internet, and consumers (potential franchisees in this case) wanting to make faster decisions based on easy-to-find…

2018 Franchise Leadership and Development Conference Takeaways

Curious Jane team members participated in last week’s Franchise Leadership and Development Conference and enjoyed the coming together of those of us in the franchise industry. There was a great deal of valuable information shared among participants. Here are a few common themes we look forward to exploring with our franchise clients: Securing the Perfect…

How to Create a Franchise Development Lead Magnet That Converts

One initiative within your overall franchise development plan likely includes a digital campaign to generate leads. Your lead magnet – the downloadable content, online quiz, audit, etc. that users provide their information in exchange for – is a key part of this plan. When it comes to leads, quality always trumps quantity. Generating qualified leads…