How to Create a Regional Franchise Development Plan

“We need to sell franchises in California, Texas and Georgia!” Emerging franchises opening in particular markets and established franchises targeting locations left on the map both need regional franchise development plans that capture the unique preferences and the competitive nature of specific geographical areas. Think about it. A headline that is meant to be bold…

The Importance of Personas in Franchise Marketing

We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital campaigns for franchise marketing, particularly in how your target market relates to the content presented and where and how it is delivered. Before you launch a franchise marketing campaign, develop your target…

When to Share Information: Why Sooner is Better When it Comes to Franchise Development

There was a time when franchise development teams purposely held some of their cards close to the vest, withholding specific and valuable information until later in the sales process. With increasing competition, a plethora of resources available across the internet, and consumers (potential franchisees in this case) wanting to make faster decisions based on easy-to-find…

2018 Franchise Leadership and Development Conference Takeaways

Curious Jane team members participated in last week’s Franchise Leadership and Development Conference and enjoyed the coming together of those of us in the franchise industry. There was a great deal of valuable information shared among participants. Here are a few common themes we look forward to exploring with our franchise clients: Securing the Perfect…