Striking a Balance Between Traditional and Digital Media

Everyone knows that you need to advertise on digital platforms to reach key demographics in this day and age. However, traditional media is still a critical component of a marketing plan. As a matter of fact, it is more important than ever to spread your message on multiple platforms, including at least one traditional option…

How to Sell a Holistic Marketing Approach to Franchisees

There is plenty of advice available about which platforms are the best on which to spend a marketing budget: Google pay-per-click, radio, social media, etc. But truth be told, taking a holistic approach to marketing will serve both franchisors and franchisees the best. The key is in getting franchisees to see the big picture. Most…

The Importance of Personas in Franchise Marketing

We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital campaigns for franchise marketing, particularly in how your target market relates to the content presented and where and how it is delivered. Before you launch a franchise marketing campaign, develop your target…

3 Content Strategy Tips to Boost Your Google Search Rankings

Every business seems to be on a quest to please Google and get better search rankings, and organic search traffic is the holy grail. Although some people waste time trying to hack the Google algorithm (please note: they can’t), there are a number of things you can do to boost your franchise business’s rankings. The…