The Importance of Personas in Franchise Marketing

We all know that in advertising it’s important to define your target before starting any marketing initiatives. The same holds true with digital campaigns for franchise marketing, particularly in how your target market relates to the content presented and where and how it is delivered. Before you launch a franchise marketing campaign, develop your target…

3 Content Strategy Tips to Boost Your Google Search Rankings

Every business seems to be on a quest to please Google and get better search rankings, and organic search traffic is the holy grail. Although some people waste time trying to hack the Google algorithm (please note: they can’t), there are a number of things you can do to boost your franchise business’s rankings. The…

Why Facebook is Still a Great Advertising Platform – Moving Past Your Hesitations

After the Cambridge Analytica fallout in March, the #deletefacebook hashtag ran its course, Mark Zuckerberg answered to Congress and Facebook tightened its privacy settings. What does this mean for franchise advertisers? Truth is, you’re not the only franchise examining next steps after a data breach this great, and especially for a platform so widely used….

How to Create a Franchise Development Lead Magnet That Converts

One initiative within your overall franchise development plan likely includes a digital campaign to generate leads. Your lead magnet – the downloadable content, online quiz, audit, etc. that users provide their information in exchange for – is a key part of this plan. When it comes to leads, quality always trumps quantity. Generating qualified leads…