The role of the Content & PR Writer is to contribute to the strategy, content, copywriting, public relations, proofreading and editing needs of the agency. The position works with multiple departments and reports to the Senior Director of Content Strategy.

Responsibilities

  • Write and edit articles, news releases, blogs and pitches
  • Write and edit ads, lead magnets, landing pages and SEO-optimized content for websites
  • Write and edit case studies, reports, brochures, e-blasts, radio copy, etc.
  • Contribute original ideas, strategy, tags and slogans for ad campaigns
  • Conduct interviews and write articles based on interviews
  • Utilize Cision and other platforms to distribute PR pieces to the media
  • Monitor the news and HARO queries for media opportunities for clients
  • Seek opportunities for thought leadership at key conferences and in publications
  • Conduct interviews and write articles based on interviews
  • Produce monthly reports on PR efforts for assigned clients
  • Utilize excellent written and communication skills
  • Think creatively and strategically
  • Work with the internal teams in creating content strategy and content for client projects
  • Maintain and update assigned client style guides
  • Proofread and apply style guides to all materials being sent to clients and vendors
  • Keep abreast of AP and and industry updates
  • Communicate clearly and consistently with other staff

Required Skills

  • College degree in English, journalism, advertising or marketing
  • Four or more years of professional writing experience, journalistic writing preferred
  • Excellent copywriting, editing and proofreading skills with demonstrated experience in marketing/advertising copywriting, brand messaging and promotional copy
  • Skill in researching and working with complicated subject matter
  • Have a strong understanding of multiplatform strategies that include digital, social, web and mass media
  • Strategic thinker with excellent communication skills
  • Computer savvy with proficiency in various business platforms such as Microsoft Office Suite
  • A high technical aptitude and attention to detail
  • Exhibited strengths in customer service, communication, organization, accountability and leadership

Benefits

  • Excellent holiday pay and paid time off
  • Health insurance reimbursement
  • Life insurance equal to one times employee’s salary
  • Dental plan premium paid 100% by Curious Jane
  • Fun/fast-paced environment

About Us

Curious Jane is The Ad Agency for FranchisesTM. Our insights, expertise and proven systems help franchises grow locally, regionally and nationally. With more than 15 years’ experience building franchise brands, we are thought leaders in the franchise industry focusing on digital and social media advertising, creative, public relations, web and media buying.

 

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