Proactive PR: Good News For Your Franchise

What are you doing to build better public relations for your brand? Although PR and marketing are often lumped into one department, they are very different types of communication. Marketing is laser-focused on sales, and PR is all about building relationships with your key audiences, often by engaging with the media. PR is most often…

Striking a Balance Between Traditional and Digital Media

Everyone knows that you need to advertise on digital platforms to reach key demographics in this day and age. However, traditional media is still a critical component of a marketing plan. As a matter of fact, it is more important than ever to spread your message on multiple platforms, including at least one traditional option…

3 Multichannel Marketing Strategies to Engage Millennials

Millennial spending in the U.S. is on track to skyrocket from $600 billion annually to more than $1.4 trillion per year by 2020. For franchises to thrive, they must learn how to engage this demographic on multiple platforms. High expectations make millennials a challenging yet rewarding group to pursue. According to Gallup, millennials are less…

3 Ways to Build a Supportive Franchisor/Franchisee Relationship

At this year’s Franchise Consumer Marketing Conference, the conversations among franchisors repeatedly turned to a huge opportunity: How can franchisors cultivate supportive relationships with their franchisees? Building a strong relationship is an important goal. Franchisees with strong franchisor connections do better locally, which helps the brand as a whole. But what are the smartest strategies for growing productive,…